In 2022, JCC Buffalo hosted its first ever Creekside Concert. Israeli popstar Noga Erez, headlined the set, opened by the band Magenta Sunshine, for a 4-hour long event filled with food, drink, and music. A need arose for promotional materials and signage specific to the event. One of these items is the logo below, renumerated for the same event that took place in 2023. The design was printed onto t-shirts that could be bought by attendees as well as modified for EVENT STAFF.
I had the privilege of creating a concept design for the organization after being there for just over 6 months. I used elements that would accurately represent the name of the event, splitting the design into two main halves. The left side represents Ellicott Creek which runs behind the organization’s building and its campgrounds. On the right side we have elements that first come to mind when one thinks of a concert. The negative space is used to create the image of a guitar which divides the two halves with the whole image encapsulated in a circle with the event information around the central image.